Cisco to Showcase Complete End-to-End Solution for IP-Based Contribution and Distribution Networks @ IBC 2007

AMSTERDAM, THE NETHERLANDS--(Marketwire - September 07, 2007) - Cisco® (NASDAQ: CSCO) and Scientific Atlanta, a Cisco company announced today that they will be showcasing the next generation of broadcast contribution and distribution solutions over Internet Protocol (IP) at IBC 2007 (Booth 1.471). The innovative IP technology draws on Cisco's IP technology leadership and Scientific Atlanta's video-delivery expertise to provide a complete end-to-end solution for broadcasters and video network operators. These operators face growing requirements for transporting high-bandwidth high-definition and standard-definition content while reducing CAPEX and OPEX. In order to provide the best solution for operators, Cisco and Scientific Atlanta have introduced a full range of video adaptation products catering to any bandwidth and quality requirement (uncompressed, JPEG2000, MPEG-2, and MPEG-4 AVC). These include Scientific Atlanta's D9402(TM) IP Receiver, D9430(TM) SDI Gateway, D9431(TM) SDI JPEG2000 Gateway, D9432(TM) HD SDI JPEG2000 Gateway and D9435(TM) IP Video Gateway, which will be launched simultaneously at IBC. Among the Cisco edge routers and metro platforms that form a key part of the broadcast contribution and distribution over IP are the high-end Cisco Carrier Routing System CRS-1 and 7600 Series Routers, the medium-range Cisco 7300 Series Routers and Cisco Integrated Services Routers and the Cisco 3750-ME and ME3400 medium-range Metro Ethernet platforms. A select group of the routers and metro platforms will be on display at IBC. Also on display will be the Scientific Atlanta Digital Content Manager (DCM) with a new feature providing IP forward error-correction capabilities. Cisco and Scientific Atlanta are teaming with Dimetis GmbH, a full-service Broadcast OSS supplier, to provide its service-oriented architecture (SOA)-based video-aware BOSS© Broadcast Platform for the monitoring, control, and scheduling of IP/Multiprotocol Label Switching (MPLS) based contribution and distribution links. The Dimetis BOSS© Platform incorporates a modular and flexible design to accommodate new-generation services. "Although IP is a relatively new technology for contribution and distribution, it is becoming the protocol of choice. It is flexible and connection-less and it provides strict Quality of Service (QoS) with managed latency and jitter to reliably deliver TV content. The business and technological benefits that come from using IP-based contribution and distribution over more traditional options allow operators to reduce OPEX and CAPEX while launching new revenue-generating services," said Dean Rockwell, vice president and general manager, Digital Media Networks at Scientific Atlanta. A study* conducted by Scientific Atlanta at the end of 2006 stated that by the end of 2009, more than 60 percent of the investment in terrestrial-based video contribution networks will be based on IP, due to the very clear business benefits to operators by migrating to next generation IP-based networks. Cisco and Scientific Atlanta can now offer a complete agreed-upon solution from a single source, featuring an end-to-end system, IP and video expertise, and extensive systems integration. *Research conducted for Scientific Atlanta by the Tuck School of Business, Dartmouth University, December 2006 - January 2007. About Scientific Atlanta Scientific Atlanta, a Cisco company, is a strategic supplier of digital content contribution and distribution systems, transmission networks for broadband access to the home, digital interactive set-tops and subscriber systems designed for video, high-speed Internet and voice-over-Internet-Protocol (VoIP) networks, and worldwide customer service and support. Scientific-Atlanta, Inc. is a wholly owned subsidiary of Cisco Systems, Inc. More information about Scientific Atlanta is available at: Scientific-Atlanta Europe NV and Scientific-Atlanta Corporate About Cisco Systems Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at For ongoing news, please go to Cisco equipment in Europe is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc. About Dimetis-GmbH Dimetis, headquartered in Dietzenbach, Germany, is a leading software and hardware Systems Integrator, providing standards-based and customized Broadcast OSS solutions. Its BOSS© Platform is deployed in various configurations at some of the world's largest Carriers and TV Broadcasters including: AboveNet, ARD, Deutsche Telekom, HanseNet, Level 3/Broadwing, ORF+ORS, SRG SSR, Telekom Austria(TA), Westdeutscher Rundfunk (WDR), and ZDF. ( Cisco, the Cisco logo and Cisco Systems are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries Scientific Atlanta is a registered trademark of Scientific-Atlanta, Inc. D9402, D9430, D9431, D9432, and D9435 are trademarks of Scientific-Atlanta, Inc. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information. For direct RSS Feeds of all Cisco news, please visit "News@Cisco" at the following link: Press Contacts: Stephen Hooley Emmett and Smith +44 (0) 20 7819 4800 Jonna Senger Scientific Atlanta, A Cisco Company +45 73 12 22 69 JoAnne Hughes Cisco +44 20 8824 0314