PRESS RELEASE
Stockholm/Amsterdam, 6 February 2008
LBI International AB ("LBi"), the leading international full service
digital agency, has acquired the Belgian interactive agency OX2, a
leader in the field of website measurement and Web Analytics.
Benoit Lips, CEO of LBi Belgium: "Effective interactive marketing
today requires the development of a digital dashboard that allows our
clients to analyze the efficiency of any action, as well as implement
the results going forward. The addition of OX2's advanced expertise
in Web Measurement will strengthen the already existing skills in the
group. I look forward to working together with the OX2 team,
including experts like Aurélie Pols, and David Rhee, the former
director of Web Analytics at Gateway Computers, or Web Analytics
international guru Eric T. Peterson."
René Dechamps Otamendi, CEO of OX2, "OX2's strategy clearly is to
expand on a European level. OX2 currently has offices in Brussels,
Grenoble and Frankfurt. Therefore, we aimed for a group that would
achieve our ambition. Beyond the many international connections and
synergies brought by an organization such as LBi, both a European no
1 and a world leader, this group allows us to strengthen further and
diversify our palette of services and skills."
OX2 has realized net revenue of EUR 1,1 million for the full year
2007. The agency has 14 employees. Integration within existing
operations of LBi Belgium will be realized in the first quarter of
2008.
The total purchase price will be determined on an earn-out
arrangement. LBi expects this acquisition to be EBIT and earnings
accretive with immediate effect.
For further information please contact:
Benoit Lips, CEO, LBi Belgium
+32 478 78 90 86, lips@lbigroup.be
René Dechamps, CEO, OX2
+32 497 855 373, rdo@ox2.be
Luke Taylor, CEO, LBI International AB
+44 7976 619 022, luke.taylor@lbi.com
Jan Norman, CFO, LBI International AB
+46 709 412 206, jan.norman@lbi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com
About LBi:
LBi is the leading international full service digital agency,
servicing clients with marketing and technology solutions. The
Company employs approx. 1,500 professionals located primarily in the
major European and American business centers, such as Amsterdam,
Atlanta, Berlin, Brussels, Copenhagen, London, Madrid, Milan, Mumbai,
Munich, New York, Paris and Stockholm. Through interdisciplinary
teams, LBi creates innovative multi-channel solutions for its
national and international corporate clients by uniquely combining
strategy development and creative design with specific industry
expertise and latest digital technology. LBi is listed on Euronext in
Amsterdam as well as on the OMX Nordic Midcap segment in Stockholm
(symbol: LBI).
About OX2
Founded in 2003, OX2 is an interactive agency based in Brussels,
Belgium. A European leader in the field of Web Analytics, OX2 also
offers cutting edge expertise in design, development, marketing and
online strategy. Among OX2's clients are companies such as: Nestlé
Belux, Toyota Europe, ACV-CSC, RTL, InBev, Panos, Stanley Europe, ING
Europe, Corelio and AMP. More information about OX2 is available from
www.ox2.be and www.webanalytics.be
