LBi, EUROPE's LARGEST DIGITAL MARKETING AGENCY, LAUNCHES ONLINE PR
DIVISION
PRESS RELEASE
Stockholm/Amsterdam, 17 March 2009
Roll-out completes move to delivery of complete digital media service
LBi, Europe's largest digital marketing agency, has unveiled a
specialist digital PR division. The launch of the in-house department
is the final step in LBi's move towards the delivery of a
full-service digital media offering.
Based in the company's new Brick Lane headquarters in London, LBi
Digital PR will work across all online media outlets, devising
stand-alone campaigns and working to complement digital marketing
activity run by LBi.
Jill Lloyd, former UK PR Manager for Yahoo!, has been appointed to
head the new division, which sits within the existing LBi media team
directed by LBi's global Media Director, Caroline McGuckian. Initial
clients include the Starwood Hotel Group, the British Red Cross, and
Volkswagen and a number of major retail brands.
The service also integrates the Search PR offering currently provided
by SEO specialist LBi Netrank. This includes several proprietary
tools developed specifically for Search PR activity, such as mapping
of target sites, monitoring of online reputation and brand visibility
and benchmarking search positioning. LBi acquired Exeter-based
Netrank in January 2008.
According to Jill Lloyd, LBi PR is looking to overturn the
traditional online PR model by bringing together all the company has
to offer in order to implement fully-integrated digital campaigns.
"LBi has a vast pool of resources to draw on, from analytics to SEO
to media planning, all of which will be integrated with PR to
significantly increase our clients' online visibility. It is our
belief that a creative yet results-oriented strategy will deliver PR
that is more targeted and measurable, as well as having long-term,
enduring value."
For further information please contact:
Jill Lloyd, Head LBi Digital PR
+44 20 7063 6465, jill.lloyd@lbi.com
Sarah van Praagh, Press contact, LBi UK
+44 20 7063 6465, Sarah.VanPraagh@LBi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com
About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs over 1,600
professionals located primarily in the major European, American and
Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,
London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed
on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:
LBI).
www.lbi.com
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