Alan Davies joins LBi's group executive as Chief Strategy Officer

PRESS RELEASE Stockholm/Amsterdam, 28 May 2009 LBI International AB (LBi), the global marketing and technology agency, announces that Alan Davies, Group Strategy Director, is to join the Executive management team as Chief Strategy Officer. As Chief Strategy Officer, Alan will be responsible for the execution of LBi's global strategy and service offering. Alongside the CEO, Alan will ensure that LBi's growth in services, geographic coverage and organisational design is structured to deliver maximum value to clients. A key part of this strategy will be the development and delivery of proprietary tools and IP that help drive accountable ROI and intelligent decision making across all channels. The commercial expansion of LBi's data platform into all key client engagements will provide an increasingly differentiated service that will help to cement LBi's long-term strategic partnership with its clients. Alan comments: "I am very excited to be taking on this challenge. We are now entering the next era of digital where the relationships that companies and brands have with their customers is fundamentally changing. The agencies that support that change must themselves adapt. With the strength of talent and service and the tools that we have developed at LBi, we are in a unique position to offer our clients the support necessary to compete in this new environment. I have had the pleasure of working alongside the current management for many years and now, as part of the leadership team, I look forward to helping drive the business forward." Alan has been at the forefront of the Digital Industry for over 10 years and has worked for LBi for over 8 years. He has been a consultant, a manager and a salesman and has worked with most of LBi's most significant clients. His background in corporate strategy has additionally given him the strong commercial and operational skills required to ensure LBi's continued strategic success. Luke Taylor, CEO, comments: "It is important that our services strategy is informed by a deep understanding of clients and their needs. Alan has been at the forefront of our most important strategic client relationships for many years and with his consulting insight is uniquely positioned to drive forward our services to support large, international brands. Having worked alongside all of our international offices and enjoying their deep respect, Alan is ideally placed to both mentor and embed a greater degree of sophistication around the use of IP and data in the transformation of our strategic services. Specifically, our data platform has the ability to transform the nature of our engagement with clients and Alan will be key in driving this forward throughout the organization." For further information please contact: Luke Taylor, CEO, LBI International AB +44 20 7063 6465, Alan Davies, CSO, LBI International AB +44 20 7063 6465, Eva Ottosson, Group Communications Manager, LBI International AB +46 709 41 21 40, About LBi: LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The Company employs over 1,500 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI). This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.