Kenexa(R) Unveils Its New Brand and the Formula for Multiplying
Business Success
Company Crystallizes the Expression of Its Unified Solutions Through
Its New Brand Foundation -- i X e = s(TM)
WAYNE, PA -- (MARKET WIRE) -- 06/01/09 -- Kenexa (NASDAQ: KNXA), a
global provider of business solutions for human resources, today
unveiled its new expression for communicating and delivering on its
brand promise. The rebranding effort puts a new focus on its unique
integrated offerings that combine employee science, technology,
business process and consulting to positively impact business
performance.
The formula for business success, i X e = s(TM), requires two
elements -- the individual and the environment. When you multiply the
right individual by the right environment, success is inevitable. The
multiplication sign in the formula for success is the secret to
unlocking human potential. It is the factor that separates Kenexa
from every other company in the marketplace. While other companies
have solutions that affect the "i" or the "e," only Kenexa can
multiply them to maximize business outcomes.
The formula will be rolled out in the company's website, collateral
and other materials. Kenexa has also unveiled a modern corporate logo
that reinforces its new look and feel, and emphasizes the "X" in the
formula. The new logo is reinforced by the tag line: "HR Success
Multiplied."
One of the ways the company delivers on the "X" is through Extreme
Service. Delivering on this requires the commitment to being
accurate,
timely, responsive, proactive and foremost, learning mutually with
customers about how to solve business problems and improve business
outcomes using strategic HR solutions.
The new rebranding effort also underscores Kenexa's broader mission
statement of transforming the global workforce. "With the rebranding
of our company, we want to clearly communicate that the goal of
Kenexa is to help put people around the world in the right jobs, and
to create work environments that maximize their potential. By doing
so, they are more productive employees, as well as better parents,
friends, partners and neighbors," said Rudy Karsan, CEO, Kenexa.
Additional information about Kenexa and its new corporate identity
can be found online at www.kenexa.com
About Kenexa
Kenexa(R) provides business solutions for human resources. We help
global organizations multiply business success by identifying the
best
individuals for every job and fostering optimal work environments for
every organization. For more than 20 years, Kenexa has studied human
behavior and team dynamics in the workplace, and has developed the
software solutions, business processes and expert consulting that
help organizations impact positive business outcomes through HR.
Kenexa is the only company that offers a comprehensive suite of
unified products and services that support the entire employee
lifecycle from pre-hire to exit. Additional information about Kenexa
and its global products and services can be accessed at
www.kenexa.com.
MEDIA CONTACT:
Jennifer Meyer
Kenexa
(612) 332-6383
jennifer.meyer@kenexa.com
This announcement was originally distributed by Hugin. The issuer is
solely responsible for the content of this announcement.
