LBi becomes Zwitsal's online agency

PRESS RELEASE Stockholm/Amsterdam, 9 June 2009 After briefly reviewing the various agencies, Zwitsal has decided to place its online activities with LBi Lost Boys. This step means that LBi expands its activities for Sara Lee to include the Household & Body Care division. LBi will be developing the firm's online strategy in the coming period. In the autumn, the partnership will launch its first feat in the shape of the new website, which is a continuation of the communication platform 'Zwitsal, we weten hoe het voelt' ('Zwitsal, we know how it feels'). As the online partner for Sara Lee International, LBi already bears responsibility for the online activities in the Coffee & Tea division. Besides handling the online campaigns for Douwe Egberts, Senseo and Pickwick in the Netherlands, LBi also takes care of the worldwide roll-out of these brands' websites. For further information please contact: AnneMieke Deering, Press contact, LBi Lost Boys +31 20 460 2982, annemieke.deering@lbi.lostboys.nl Sarah van Praagh, Press contact, LBi UK +44 20 7063 6465, Sarah.VanPraagh@LBi.com Eva Ottosson, Group Communications Manager, LBI International AB +46 709 41 21 40, eva.ottosson@lbi.com About LBi: LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The Company employs over 1,500 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI). www.lbi.com This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.