Leading Global Marketing and Technology agency LBi launches a unique
dining experience for ELECTROLUX
PRESS RELEASE
Stockholm/Amsterdam, 6 July 2009
Electrolux have launched a unique dining experience which allows up
to 12 people to host their own lunch or dinner party encased in a
glass room on the rooftop of the Palais de Tokyo in Paris. Launching
on June 5th it will be open for 12 months, where a resident chef will
be combining art with food to develop a truly unique dining
experience. Combining a cookery school below the restaurant, people
can express themselves by creating food with a view of the Eiffel
Tower and then share a rare dining experience with friends.
http://www.art-home-electrolux.com/
Everyone is invited to dine at the Palais de Tokyo although it is
expected to quickly become a celeb spot. All bookings will be
conducted via the website which has been developed by LBi.
Electrolux will also be auctioning some of the tickets via the
website to the highest bidders, with the revenues going to charity.
The partnership with the Palais de Tokyo was created by the French
event agency Vaudoo. LBi and Vaudoo then partnered to position
Electrolux as a brand that enables consumers to express themselves
through the Art Home concept. LBi were responsible for the strategy,
user experience, design, ePR, CRM, digital media, mobile and social
media elements. This ambitious concept marks a continuing trend for
brands to create genuine believable consumer experiences in place of
advertising.
Tom Poynter, Client Partner at LBi said "this is a fantastic example
of where LBi wishes to engage with brands that embrace digital and
have a vision that is aligned with our proposition of "Building
Believable Brands" online."
For further information please contact:
Sarah van Praagh, Press contact, LBi UK
+44 20 7063 6465, Sarah.VanPraagh@LBi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com
About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs over 1,500
professionals located primarily in the major European, American and
Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,
London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed
on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:
LBI).
www.lbi.com
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