NET SALES FOR 2012 INCREASE FROM LAST YEAR, PROTABILITY LOWER THAN EXPECTED
Rapala VMC Corporation
Stock Exchange Release
January 16, 2013 at 2:00 p.m.
Rapala VMC Corporation's ("the Group") third quarter stock exchange release
stated that the Group expects 2012 net sales to increase from 2011 and the
comparable operating profit to remain close to last year's level.
The Group's 2012 net sales will exceed 290 MEUR and increase some 4% from last
The Group's comparable operating profit for the fourth quarter and thereby for
year 2012 will be lower than expected, caused especially by weaker profitability
in December. The Group's fourth quarter profitability is burdened by slower than
expected start of the new ice fishing business in the USA impacted by late
winter, inventory cleaning initiatives, ramp-up costs of the new manufacturing
units in Indonesia as well as negative mark-to-market impact of unrealized
It is now expected that the Group's 2012 comparable operating profit margin will
be around 9%.
Fourth quarter interim and annual accounts 2012 release will be published on
February 6, 2013.
RAPALA VMC CORPORATION
Chief Executive Officer
For further information:
Jussi RistimÃ¤ki, Chief Financial Officer, tel. +358 9 7562 540
Distribution: NASDAQ OMX Helsinki and Main Media
Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the
global market leader in fishing lures, treble hooks and fishing related knives
and tools. The Group also has a strong global position in other fishing
categories and it is one of the leading distributors of outdoor, hunting and
winter sport products in the Nordic countries. The Group has the largest
distribution network in the industry. The main manufacturing facilities are
located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The
Group brand portfolio includes the leading brand in the industry, Rapala, and
other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson,
Dynamite Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with
net sales of EUR 279 million in 2011, employs some 2 000 people in 38 countries.
Rapala VMC Corporation's share is listed and traded on the NASDAQ OMX Helsinki
stock exchange since 1998.
Stock Exchange Release:
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Source: Rapala VMC Oyj via Thomson Reuters ONE