Expands Globally With the Addition of Eleven EMEA Application
Providers
OREM, UT--(Marketwire - December 11, 2007) - Omniture, Inc. (NASDAQ:
OMTR), a leading provider of online business optimization software,
today announced the Omniture Genesis Network has surpassed 100
marketing integration partners with the addition of 11 European
marketing application providers. These EMEA partners are leaders in
the UK, France, Germany, and the Netherlands, and will provide
Omniture's European customers with a greater selection of marketing
applications that integrate with localized Omniture solutions.
Omniture's European Genesis partners now include Alterian, eCircle,
Emailvision, Fredhopper, Mediasurface, Neolane, optivo, RedEye,
Rocketseed Software, smartFOCUS and Tripolis Solutions.
"The Omniture Genesis Network is the first 'plug and-play,' online
marketing integration platform, and was introduced one year ago
today," said John Mellor, senior vice president of business
development and corporate strategy. "In this short period of time,
Genesis has gained broad industry support and leading international
partners. Together we are leveraging the power of Web analytics to
provide our joint customers with an integrated view of their online
data so their campaigns can be more targeted and relevant, increasing
online customer conversion."
Because Genesis is a "Plug and Play" solution, it reduces complexity
by automating the integration of marketing applications and provides
a single dashboard for customers to measure marketing results and
take action. The Omniture Genesis Network of partners includes
solutions for ad serving, behavioral targeting, content management,
CRM, email campaigns, search marketing, site search, user experience
and many others.
"Today's announcement brings some of the leading European marketing
application providers into the Genesis Network, offering our
customers an even greater selection of partners who bring unique,
best-in-class capabilities to local markets," said Neil Weston, EMEA
vice president and general manager, Omniture.
Today's announcement provides the following solutions from European
Genesis partners:
Alterian -- Alterian's enterprise marketing software platform enables
marketers to design, plan, execute, analyze, and report on
multi-channel marketing campaigns. By combining database, digital,
and operational marketing applications on a shared data
infrastructure, the Alterian Marketing Services Platform makes it
practical and cost effective for marketers to gain insight into their
data and use this to execute an integrated marketing strategy across
online and offline channels. Alterian (LSE: ALN) -- www.alterian.com
eCircle -- eCircle are one of Europe's largest providers of digital
direct marketing solutions. The newly formed partnership with
Omniture enables customers to receive a seamless integration of email
marketing and Web site analytics. Valuable tracking data from
eCircle's email marketing solution eC-messenger will be readily
available and easily analysed within Omniture's Web site analytics
solution. This means that customers can make their email marketing
more efficient by integrating end-user behavioural data, resulting in
an end-to-end solution with higher customer conversion and increased
sales.
Emailvision -- Emailvision's integration with Omniture through
Genesis helps customers more easily integrate their Campaign
Commander(TM) email campaign data with Omniture's online business
optimization software and create more targeted and relevant email
campaigns. With more than 800 email marketing clients, Emailvision
allows marketers to manage all aspects of their email marketing
campaigns including design, planning, delivery, split testing and
analytics. The Web-based interface allows marketers to enjoy advanced
features for response optimization and automation with minimal
requirements for technical knowledge and investment.
Fredhopper -- Fredhopper is one of the top search and merchandising
solutions for E-Commerce Web sites in Europe and behind the scenes of
many of the largest online businesses. Customers include B&Q, Conrad,
Neckermann, Quelle, 3 Suisses, Philips, Otto, Bertelsmann, Telegraaf
Media Group, Thomas Cook, Waitrose and Woolworths. With the
accreditation as an Omniture Application Partner, Fredhopper
customers can now use a pre-configured wizard to deeply integrate and
leverage Omniture Web analytics to enhance their search and
merchandising strategies.
Mediasurface -- Morello from Mediasurface is a user friendly office
application for web content management yet is robust enough to handle
some of the largest sites in the world. It incorporates many
enterprise-strength capabilities that make it highly scalable,
capable of managing many hundreds of sites simultaneously in
different languages and in different geographies, yet retaining ease
of use with a strong business user focus.
Neolane -- Neolane drives marketing that delivers, with an enterprise
marketing software that enables companies to integrate emerging
technologies such as mobile with traditional channels. More than 120
of the world's most innovative marketers use Neolane to improve
effectiveness and drive revenue via cross-channel, automated and
personalised marketing. Neolane's integration with Omniture through
Genesis will enable enterprises to access the full range of
behavioral information (email, direct mail, mobile, etc) within
Omniture and to automate marketing processes using information and
customer events managed by Omniture within Neolane. In particular,
follow-up marketing messages based on browsing behavior and cart
abandonment can be automated and be consistent with communications
across other channels.
optivo -- optivo is a Berlin, Germany-based email marketing service
provider. The company's flagship product optivo® broadmail is a
high-end email marketing software offering several features that are
unique in the market. optivo's other offerings include optivo® coreg,
a means for generating newsletter subscribers via co-registration and
optivo® listexpress, an email listbroking service. The company's
solutions are in use by more than 250 customers from diverse
industries across several European countries.
RedEye -- RedEye is a leading UK provider of Online Behavioural
Marketing and Analysis combining email, analytics and usability to
improve online marketing results. RedEye's integration with Omniture
enables clients to create more segmented and relevant email
campaigns.
Rocketseed Software -- Rocketseed is one of the leading SaaS-based
providers of intelligent business email services to leading marketers
globally. With over 500 clients worldwide, Rocketseed provides an
intelligent method of wrapping the billions of day-to-day business
emails sent externally by businesses with consistent branding and
powerful, clickable marketing messages that typically result in
double digit click through rates and immediate ROI. Integration with
Omniture will now enable Web tracking from the point of a staff
member sending an email through to transaction, helping organisations
to understand which groups and individuals are generating specific
Web traffic and enabling a more effective deployment of marketing
spend.
smartFOCUS -- smartFOCUS, the international marketing software
company, headquartered in the UK, will further extend the reach of
its multi-channel solution by incorporating Web analysis data from
Omniture. Integration with Omniture will make it easier for marketers
to integrate Web and ecommerce data with other channels, supporting
better analysis and more informed marketing decisions that will
deliver increased campaign performance. With more than 300 companies
using smartFOCUS to transform their marketing performance, the
company empowers marketers to create customer insight, make more
effective decisions and deliver inspired, relevant, personalised and
timely communications that drive marketing results and increase ROI
throughout the customer lifecycle.
Tripolis Solutions -- Tripolis Solutions is a leading Dutch provider
of multi-channel communication solutions for media professionals and
marketers. The 'Tripolis Dialogue' solution allows you to plan and
implement multidirectional email and SMS campaigns. Tripolis Dialogue
is offered as a service (SAAS). By integrating Omniture SiteCatalyst
with Tripolis Dialogue, users will be able to monitor clickstream
data in much more detail which enables a better campaign ROI.
About Omniture
Omniture, Inc. is a leading provider of online business optimization
software, enabling customers to manage and enhance online, offline
and multi-channel business initiatives. Omniture's software, which it
hosts and delivers to its customers as an on-demand subscription
service, enables customers to capture, store and analyze information
generated by their Web sites and other sources and to gain critical
business insights into the performance and efficiency of marketing
and sales initiatives and other business processes. In addition,
Omniture offers a range of professional services that complement its
online services, including implementation, best practices,
consulting, customer support and user training through Omniture
University(TM). Omniture's more than 2,700 customers include eBay,
AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide
Financial, General Motors, Sony and HP. www.omniture.com
Note on Forward-looking Statements
Management believes that certain statements in this release may
constitute "forward-looking statements" within the meaning of Section
21E of the Securities Exchange Act of 1934 and Section 27A of the
Securities Act of 1933, including, but not limited to, statements
regarding our Genesis service and accreditation program and the
expected benefits to customers and strategic partners. These
statements are based on current expectations and assumptions
regarding future events and business performance and involve certain
risks and uncertainties that could cause actual results to differ
materially, including but not limited to, risks associated with our
ability to continue to develop and maintain the Genesis service and
partner accreditation program, adoption by customers and partners of
the Genesis service and accreditation program, our ability to ensure
that our services address the specific requirements of our customers
and partners, the continued adoption by customers of our services,
including our SiteCatalyst and Genesis services in particular, the
significant capital requirements of the business model, our ability
to develop or acquire new services and enhance existing service
offerings, risks associated with our acquisition strategy and
disruptions in our business and operations as a result of
acquisitions, the continued growth of the market for on-demand,
online business optimization services, changes in the competitive
dynamics of our markets, errors, interruptions or delays in our
services or other performance problems with our services, our ability
to hire, retain and motivate our employees, the adoption of laws or
regulations, or interpretations of existing law, that could limit our
ability to collect and use Internet user information, and the
blocking or erasing of "cookies"; and such other risks described in
Omniture's quarterly report on Form 10-Q for the period ended
September 30, 2007, and from time to time in other reports filed by
Omniture with the U.S. Securities Exchange Commission. These reports
are available on the Investor Relations section of our Web site at
http://www.omtr.com. Omniture undertakes no duty to update any
forward-looking statement to conform the statement to actual results
or changes in the company's expectations.
Omniture Press Contacts
Blake Stowell
801.722.0115
bstowell@omniture.com
