Accertify and Quova Partner to Protect Online Merchants From Credit
Card Fraud
Accertify's Interceptas(TM) Solution Integrates Quova's IP
Geolocation Information to Significantly Reduce Risk of Cyber Theft
MOUNTAIN VIEW, CA and CHICAGO, IL -- (MARKETWIRE) -- 12/18/07 --
Quova, Inc., the leading worldwide provider of Internet geolocation
data and services, today announced a strategic partnership with
Accertify, a provider of leading-edge credit card fraud prevention
solutions to online merchants, to help
e-commerce sites more
aggressively fight fraud.
Under the partnership, Accertify has integrated Quova's IP
geolocation information into its Interceptas(TM) solution.
Interceptas(TM) is the first integrated platform designed from the
merchant's perspective for combating card-not-present fraud, enabling
the complete fraud prevention process to be managed with one
comprehensive and highly flexible solution.
Quova's IP geolocation data allows Interceptas(TM) to instantly
identify where and how a merchant's Web visitors are accessing its
Web site. Interceptas(TM) evaluates the geographic and networking
information provided by Quova to assist in the identification of
suspicious transactions. This type of risk assessment helps
merchants reduce their cost of fraud by improving detection rates,
resulting in fewer credit card chargebacks and false positives.
"The typical e-commerce company today is utilizing an increasing
variety of anti-fraud tools. However, the problem is these separate,
'point' solutions weren't designed to interact with and support one
another, creating inefficiencies and cracks for fraudsters to slip
through," said Jeff Liesendahl, CEO, Accertify. "Accertify has
eliminated the gaps and strengthened the fraud-fighting process by
integrating Quova and other best-of-breed tools into Interceptas(TM).
The result for merchants is less fraud, more productive fraud
analysts and a reduced overall cost of fraud."
"Through our years of experience, we know that the task of
identifying fraudulent online transactions is a constant effort,"
said
Marie Alexander, CEO, Quova. "That is why we are pleased to partner
with Accertify, an innovator in combating card-not-present fraud
solutions. Together we can create solutions across the marketplace
that help merchants secure their businesses and prevent cyber theft."
About Quova, Inc.
Quova gives online businesses the ability to determine the geographic
location of their Web site visitors. The company offers the most
comprehensive, deeply researched and reliable location data available
today -- without compromising individual privacy. More than 300
companies of all sizes use Quova's data and services to detect and
prevent fraud, ensure regulatory compliance, manage digital content
rights distribution, and localize ads and web content. The company's
customer base includes Microsoft, Major League Baseball, American
Express, the BBC, Ladbrokes and Cisco Systems, and investors include
Mobius Venture Partners and IDG. Quova was founded in 2000 and is
based in Mountain View, California. www.quova.com
About Accertify, LLC
Accertify is the first company to focus on developing fraud
prevention tools and strategies from the perspective of merchants
that
accept 'card not present' transactions. That focus led to the
development of Interceptas(TM) which applies state-of-the-art
automation to every step in the merchant's process of managing credit
card fraud exposure. Accertify exemplifies a constant commitment to
maintaining the best in fraud prevention strategies, and its
management team combines complementary skills from fraud management,
business software development, accounting and legal to assure that
its customers receive the most comprehensive, cost-effective solution
to credit card fraud available. www.accertify.com
Media Contacts:
Shelley Risk
Horn Group for Quova
Tel: (415) 905-4037
Email: srisk@horngroup.com
Carol Jouzaitis
Accertify
Tel: (312) 342-7304
Email: cjouzaitis@aol.com
