ADB CERTIFIED AND READY FOR TRU2WAY(TM) TECHNOLOGY AT THE CABLE SHOW 2008

18 mei 2008Corporate news announcement processed and transmitted by Hugin ASA. The issuer is solely responsible for the content of this announcement. ---------------------------------------------------------------------- -------------- 18 May 2008 - Geneva, Switzerland and Chicago, USA: Advanced Digital Broadcast (www.adbglobal.com), a leading supplier of digital TV systems and software solutions for interactive television, announced today that it will showcase a full range of advanced product solutions for cable multi system operators (MSOs) at The Cable Show 2008, New Orleans, USA, 18-20 May. The highlight of this years show will be the launch of ADB's tru2way(TM) certified product the ADB-4820C. The company will present a full range of products for MSOs including, fully featured, high definition (HD), home networking enabled set-top boxes (STBs) and digital video recorders (DVRs) incorporating tru2way technology. The company also announced that Tim Schermerhorn, a highly experienced industry leader, has been recruited to drive ADB's digital cable business in the USA. Tim brings significant experience from the cable industry where he has held senior management positions with companies such as Motorola, General Instrument and Cable and Wireless. ADB will also present its latest solution for the tru2way development community, the ADB-7822C, a high performance unit providing software developers and MSOs with a flexible and powerful suite of tools for the development and testing of OCAP(TM) software applications. Developed in close collaboration with leaders in OCAP software development Vidiom Systems (www.vidiom.tv) and Osmosys (www.osmosys.tv), the developer kit is already acting as a catalyst in the drive to creating fully interactive and flexible tru2way cable networks. The following LIVE demonstrations will be available at ADB's booth no. 841: * ADB-4820C HD A fully interactive, unique set-top box optimized for the next generation cable networks incorporating tru2way technology. The unit is the first to be fully tru2way certified and features a high-speed DOCSIS® return channel to support high-bandwidth two-way communications for Video on Demand (VoD), secure application download and delivery of current and future advanced applications and services. * ADB-6882CX HD: A powerful and fully interactive media center with DVR functionality optimized for US cable networks. The unit supports high-quality digital recording and playback, allowing users to be in complete control of their television experience and benefits from advanced features such as watch one program & record up to three programs simultaneously. The product is DLNA certified(TM), ensuring that it can act as a home networking server or client over Ethernet and MoCA(TM) interfaces. * ADB-6822 HD: Originating from the same powerful platform as the ADB-6882CX, the ADB-6822C is a fully interactive STB optimized for next generation cable networks. The fashionable HD unit supports multiple tru2way applications and multi-room home networking allowing it to share content throughout the home. * ADB-7822C HD: A STB designed specifically for the software development community incorporating tru2way(TM) technology. The high-performance unit can be used both for application software testing and for end-to-end tru2way lab testing. All products are fully integrated with OCAP software from Vidiom and Osmosys ensuring compatibility with the new generation of digital cable networks and feature DOCSIS technology to enable a high level of interactivity to drive advanced services into and around the home. "ADB has been facilitating the roll out of next generation cable networks for a number of years through it's work with the development community", commented Jim Lomax, Executive Vice President, World Wide Sales and Marketing at ADB. "From launching advanced CableLabs® Certified development solutions, the company has now moved to a position of having deployable, tru2way commercial products - MSOs need look no further for an experienced partner who can offer the very best in product and software support to achieve their development plans and roll out state-of-the-art technology to support the drive to open networks". ADB's announcement that it has recruited Tim Schermerhorn to the position of Senior Vice President and General Manager of ADB Americas Cable Business Unit highlights ADB's commitment to the US cable market. In this strategic role, Tim will be directly responsible for the growth of ADB's US cable business, including the expansion of its current range of tru2way ready digital cable STBs. Tim brings over eighteen years of marketing, sales, product management, and new business development experience in the cable and telecoms arena. Prior to joining ADB he was Senior Director of the professional services business at Motorola. During his sixteen year career there he was also Senior Director of Emerging Markets, Director of Marketing for Europe Middle East & Africa. Prior to Motorola's acquisition of General Instrument Schermerhorn was Director of Marketing for GI's Transmission networks business, National Account Director for Comcast and Regional sales representative in Latin America. Prior to joining GI he was a sales representative for Cable & Wireless, PLC. "We are delighted to welcome Tim to the ADB Americas team", commented Francois Pogodalla, Deputy CEO of ADB Group. "Having already invested strongly in the US cable market over a number of years, Tim's knowledge and experience will be significant asset for driving our set-top box activity to new levels. We are committed to bring our innovation and service capabilities to the US Cable industry under Tim's close leadership". For a demonstration of ADB's powerful solutions, please contact Vince Izzo, Vice President Sales and Business Development (v.izzo@adbglobal.com). For media relations please contact Mark Goodburn, Director of Marketing (m.goodburn@adbglobal.com). -ends- About ADB Advanced Digital Broadcast (www.adbglobal.com) is a leader in the design, development and supply of high-quality products to the world-wide digital television market. The Company has deployed over 10 million set-top boxes, across high-volume markets, incorporating the industry's pioneering middleware, conditional access and hardware technologies. ADB has established itself as a trusted partner to television operators supporting them to launch new services using state-of-the-art technology. Through its unique end-to-end understanding of set-top box software, ADB is able to design and supply highly efficient and optimized hardware platforms ahead of the competition. Approximately 70% of ADB's workforce is dedicated to engineering; developing products across all the digital television technology platforms including cable, Internet Protocol (IP), satellite and terrestrial. The company is headquartered in Geneva, Switzerland with its main Research and Development facility in Zielona Gora, Poland and Operations division in Taipei, Taiwan. ADB has local representation in Australia, Israel, Italy, Singapore, Spain, the Ukraine, the United States and the United Kingdom. ADB is a member of a ADB Group; ADB Group (www.adbholdings.com) is publicly listed on the Swiss Stock Exchange (SWX:ADBN). ADB. Defining Digital. --- End of Message --- ADB Holdings S.A. Avenue de Tournay 7 Chambesy Switzerland ISIN: CH0021194664; Index: SPI, SPIEX, SSCI; Listed: Main Market in SWX Swiss Exchange;