Option appoints Brightpoint to expand distribution of wireless
broadband devices
LEUVEN, Belgium - January 26, 2008 - Option N.V. (EURONEXT Brussels:
OPTI; OTC: OPNVY), the wireless technology company, today announced
that Brightpoint Europe A/S, a subsidiary of Brightpoint, Inc. has
been appointed to expand the distribution of its wireless broadband
devices in 17 European markets.
Brightpoint will distribute Option-branded USB modems, data cards and
wireless routers to operators, retailers, MVNOs and value added
resellers in Europe. More information about Brightpoint at
www.brightpoint.com
"The wireless broadband market is maturing rapidly. Increased
consumer awareness is creating new opportunities that can be seized
by indirect sales channels" said Filip Buerms, Option's Global VP
Sales & Distribution. "Distribution partners, such as Brightpoint,
will enable us to fulfil these incremental opportunities effectively
and efficiently while expanding the overall wireless broadband
market."
"Brightpoint is looking forward to working with Option to provide
Option products to our customers," said Alfred Blank, Senior Vice
President of New Business Development for Brightpoint Europe, Middle
East and Africa. "We feel this product line is a valuable asset to
our portfolio."
For the PDF version of the press release in English or in Dutch,
please click on the link below:
This announcement was originally distributed by Hugin. The issuer is
solely responsible for the content of this announcement.