Hershey to buy Van Houten Singapore consumer business from Barry
Callebaut
* Divestiture of its Van Houten consumer chocolate business in Asia
will allow Barry Callebaut to focus on its activities with
industrial and gourmet customers in the region
* Barry Callebaut will retain ownership of the well-known Van
Houten brand and license the Van Houten brand name and trademarks
to Hershey for use in relation to the sale of consumer products
in Asia Pacific, the Middle East, and Australia/New Zealand
Zurich/Switzerland, March 11, 2009 - Barry Callebaut, the world's
leading manufacturer of high-quality cocoa and chocolate products,
sold 100% of its consumer company in Asia, Van Houten Singapore, to
The Hershey Company, (NYSE: HSY), effective February 28, 2009. While
retaining ownership of the traditional Van Houten Brand, Barry
Callebaut will grant to The Hershey Company a perpetual, exclusive
license of the Van Houten brand name and related trademarks in
Asia Pacific, the Middle East and Australia/New Zealand for consumer
products. Barry Callebaut will continue to use the well-known Van
Houten brand in its gourmet and vending mix business worldwide. The
two parties did not disclose financial details of the transaction.
Contacts
for investors and financial for the media:
analysts:
Simone Lalive d'Epinay, Head of IR Gaby Tschofen, VP
Corp.Communications
Barry Callebaut AG, Zurich, Barry Callebaut AG, Zurich,
Switzerland Switzerland
Phone: +41 43 204 04 23 Phone: +41 43 204 04 60
simone_lalive@barry-callebaut.com gaby_tschofen@barry-callebaut.com
Kirk Saville
The Hershey Company
Phone: +1 (717) 534-7641
ksaville@hersheys.com
The news release can be downloaded from the following link:
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