LBi wins SAN Accent award for Vodafone campaign

PRESS RELEASE Stockholm/Amsterdam, 8 June 2009 LBi Netherlands (Lost Boys and OER) has won a SAN Accent award for the 'Hello Amsterdam' campaign developed for Vodafone. The campaign was aimed at recruiting 250 top talents for Vodafone's new head office in Amsterdam. The campaign resulted in an impressive 4,500 CVs being received, in a market known for its difficulty in finding the right candidates. All the vacancies have been filled rapidly. The campaign's strength lay in its local approach, creative use of resources and consistent repetition of the concept. The initial phase used bus shelters, billboards and printed materials to attract attention at 120 unique local venues. During the introduction phase, the campaign concentrated on promotional materials such as public toilet posters, Boomerang cards and beer coasters at venues popular with top talents. During the actual recruitment process, the campaign included banners and search engine adverts, supported by a clear campaign site. Vodafone also made a donation to the city of Amsterdam by sponsoring a special local art project entitled '9straatjesROOD'. For further information please contact: AnneMieke Deering, Press contact, LBi Lost Boys +31 20 460 2982, Sarah van Praagh, Press contact, LBi UK +44 20 7063 6465, Eva Ottosson, Group Communications Manager, LBI International AB +46 709 41 21 40, About LBi: LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The Company employs over 1,500 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI). This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.