PRESS RELEASE
Stockholm/Amsterdam, 8 June 2009
LBi Netherlands (Lost Boys and OER) has won a SAN Accent award for
the 'Hello Amsterdam' campaign developed for Vodafone.
The campaign was aimed at recruiting 250 top talents for Vodafone's
new head office in Amsterdam. The campaign resulted in an impressive
4,500 CVs being received, in a market known for its difficulty in
finding the right candidates. All the vacancies have been filled
rapidly.
The campaign's strength lay in its local approach, creative use of
resources and consistent repetition of the concept. The initial phase
used bus shelters, billboards and printed materials to attract
attention at 120 unique local venues. During the introduction phase,
the campaign concentrated on promotional materials such as public
toilet posters, Boomerang cards and beer coasters at venues popular
with top talents. During the actual recruitment process, the campaign
included banners and search engine adverts, supported by a clear
campaign site. Vodafone also made a donation to the city of Amsterdam
by sponsoring a special local art project entitled '9straatjesROOD'.
For further information please contact:
AnneMieke Deering, Press contact, LBi Lost Boys
+31 20 460 2982, annemieke.deering@lbi.lostboys.nl
Sarah van Praagh, Press contact, LBi UK
+44 20 7063 6465, Sarah.VanPraagh@LBi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com
About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs over 1,500
professionals located primarily in the major European, American and
Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,
London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed
on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:
LBI).
www.lbi.com
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