Heineken completes acquisition of FEMSA beer businesses

Amsterdam, 30 April 2010 - Heineken N.V. today announced that it has completed the acquisition of the beer businesses of Fomento Económico Mexicano, S.A.B. de C.V., following approval from all relevant anti-trust authorities and shareholders of Heineken N.V., Heineken Holding N.V. and FEMSA. Heineken will now execute the integration strategy it has developed over the past two months in collaboration with the local management teams. The new management teams in Mexico and Brazil have been announced. The newly acquired businesses will form part of the Heineken Americas region under John Nicolson, Heineken Americas' Regional President. Jean-François van Boxmeer, Chairman of the Executive Board and CEO of Heineken N.V. commented: "Today represents the start of a new era for Heineken. I am delighted to welcome a group of highly talented and ambitious people into the Heineken group and FEMSA as a major shareholder. Their contribution to the future development and continued growth of our business will be significant and we look forward to building our future together". Heineken N.V. will consolidate the new businesses into its accounts from 1 May 2010. Press enquiries Investor and analyst enquiries Véronique Schyns Jan van de Merbel Tel: +31 6 20300139 Tel: +31 6 51400621 veronique.schyns@heineken.com investors@heineken.com Editorial information: Heineken is one of the world's great brewers and is committed to growth and remaining independent. The brand that bears the founder's family name - Heineken - is available in almost every country on the globe and is the world's most valuable international premium beer brand.  The Company's aim is to be a leading brewer in each of the markets in which it operates and to have the world's most valuable brand portfolio. In 2009, the Company operated 125 breweries in more than 70 countries and sold 159 million hectolitres of beer. Heineken is Europe's largest brewer and the world's third largest by volume. Heineken is committed to the responsible marketing and consumption of its more than 200 international premium, regional, local and specialty beers and ciders.  These include Amstel, Birra Moretti, Cruzcampo, Foster's, Kingfisher, Newcastle Brown Ale, Ochota, Primus, Sagres, Star, Strongbow, Tiger and Zywiec. In 2009, revenue totalled ?14.7 billion and net profit before amortisation of brands and customer relations was ?1.0 billion. In 2009, the average number of people employed was 55,301. Heineken N.V. and Heineken Holding N.V. shares are listed on the Amsterdam stock exchange. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuters Equities 2000 Service under HEIN.AS and HEIO.AS. Most recent information is available on http://www.heinekeninternational.com . [HUG#1410340] Download Heineken N.V. Press Release here: http://hugin.info/130667/R/1410340/362894.pdf