Radisson Blu unveils "The Greatest Holiday in the World" Competition
Win 365 nights in any Radisson Blu hotel worldwide!
Radisson Blu Hotels & Resorts, part of the Rezidor Hotel Group, has launched a
"The Greatest Holiday in the World" competition, offering the winner an
exceptional prize of 365 hotel nights in any Radisson Blu hotel worldwide; that
can be taken with a partner, friends, colleagues and/or family, valid up until
2015. It is the first time that Rezidor has undertaken this type of
comprehensive multimedia marketing campaign on such a scale.
Candidates are invited to post an initial "pitch"
onwww.greatestholiday.radissonblu.com
as to why they deserve to win the
prize. They can include videos, photos and links as part of their lobbying and,
through social media sites such as Facebook and Twitter, can harness the power
of web-based word of mouth communications to encourage friends, family, as well
as people visiting the site, to vote for them. The candidate with the most votes
will be named the winner when the competition ends on 24 July 2010.
The unique prize, that can be shared as long as the winner accompanies any
group, can be taken anywhere in the world staying in a choice of over 200
Radisson Blu hotels - to satisfy all and any city-break, countryside or seaside
location. John Kennedy, Vice President Marketing & Customer Relationship at
Rezidor says, "This is an exciting venture for us, and is a great way of
interacting with our consumers and rewarding them with a chance to win this once
in a lifetime, first-class Radisson Blu experience. We are using all types of
media to promote this competition and it is the first time that we have taken
advantage of social media." "The winner might decide to make the most of this
exclusive opportunity by celebrating a special occasion with up to 40 people, or
maximise the prize by taking several holidays with a partner, family and/or
friends - or travelling solo to see the sights. The choice is up to them with
five years to take advantage of 365 Radisson Blu hotel nights", continues
Kennedy.
The Radisson Blu "The Greatest Holiday in the World" competition is being
promoted through a range of media including a bespoke microsite
(www.greatestholiday.radissonblu.com
), a YouTube video, the Radisson Blu
website, print campaigns, outdoor advertisements at airports at major European
cities, online display and social media through blogs, forums, Facebook and
Twitter; hotel POS materials including in-room TV ads and eNewsletters to the
leisure database throughout June and July.
* Full details for criteria and how to enter
here:www.greatestholiday.radissonblu.com/how-it-works
* Full Terms and Conditions here:www.greatestholiday.radissonblu.com/legal
* http://www.youtube.com/watch?v=-7yH6wWsviY
About Radisson Blu
Radisson Blu Hotels & Resorts, part of the Rezidor Hotel Group, currently
operates over 155 hotels in Europe, the Middle East and Africa, with another 47
projects under development. Radisson Blu is a first class full service hotel
brand with key differentiators such as the 100% Guest Satisfaction Guarantee and
the Yes I Can! spirit of service.www.radissonblu.com
The Rezidor Hotel Group is one of the fastest growing hotel companies in the
world. Its current portfolio consists of 274 hotels in operation and under
development in 47 countries encompassing nearly 55,000 rooms. Rezidor manages
selected Carlson brands in Europe, the Middle East and Africa: Radisson, Park
Inn, Regent and Country Inn. For more information on Rezidor and its portfolio
of brands, visitwww.rezidor.com
.
[HUG#1421285]
Press release (PDF): http://hugin.info/142138/R/1421285/370633.pdf