Nestlé S.A. / News & Features: Nestlé sails supermarket on the Amazon processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.
The first
Nestlé floating supermarket will set sail on the Brazilian Amazon to extend its
reach to over 800,000 customers.
Named Nestlé Até Você a Bordo - or Nestlé Takes You Onboard - the barge will
journey to 18 small cities from July 1 for nearly 3 weeks, docking one day in
each city. Leaving the Brazilian port of Belém, the vessel will sail to the
region of Marajó Island to the city of Almeirim, into the Baixo Amazonas, or the
Amazon Lowlands region, before returning to Belém.
Ivan Zurita, CEO of Nestlé Brazil, said: "It will be a service to the population
of the Amazon, who has streets and avenues in the form of rivers. It is a
project aligned with our concept of Regionalisation, based on the different
profiles of consumers, where we deal with each region as a different area."
Read the full story:Nestlé sails supermarket on the Amazon
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