THOMSON REUTERS OPENCALAIS SEES COMMERCIAL ADOPTION FOR MEDIA MONITORING, SEARCH ENGINE OPTIMIZATION, READER ENGAGEMENT, CORPORATE GOVERNANCE AND MORE
Pioneering Partners Include Moreover Technologies, Morris Communications,
Magus Ltd. and Prefix Technologies
SemTech 2010 - San Francisco, Calif. - June 24, 2010 - Thomson Reuters today
cited four innovative companies that are pioneering the large-scale and
commercial use of its OpenCalais service to enrich and optimize digital content.
They include Moreover Technologies, a world-leading media aggregation and
monitoring provider; Morris Communications, a top-tier regional publisher; Magus
Ltd., the British pioneer of enterprise website governance, and Prefix, South
Africa's leading Content Management System (CMS).
"Two and a half years in, we are extremely pleased to be part of leading
publishing platforms and media monitoring solutions around the world," said Tom
Tague, OpenCalais Initiative lead, Thomson Reuters. "We're processing five
million documents per day and storing 90 billion triples, which may well be the
world's largest collection of structured facts and events. It reflects a growing
percentage of the English language news articles, blog posts and social media
status updates posted every day."
Joining CBS Interactive / CNET, Huffington Post, The New Republic, The Nation
and more than 50 other publishers, entrepreneurs and service providers using
OpenCalais are:
Moreover Technologies. One of the original news aggregators on the Web, Moreover
provides companies with "news and views" in a comprehensive solution for
business intelligence, mainstream media and social media monitoring. It
aggregates, refines and delivers millions of daily articles, blog posts and
social media updates from more than a million editorially vetted sources
spanning 800 searchable industries in 100-plus countries, and 50-plus languages.
Moreover Technologies uses OpenCalais to categorize and tag news and blog
content as well as social media status updates to provide superior mainstream
and social media monitoring services to clients of all kinds.
"Equally important to quantity of information is quality," said Paul Farrell,
President of Moreover Technologies. "It's imperative to be able to retrieve
rapidly the most relevant and pinpointed results possible from vast repositories
of business intelligence. Our partnership with OpenCalais substantially enhances
our ability to make sure clients get the right results at the right time."
Morris Communications. A leading southeastern media company, Morris
Communications has newspaper, magazine, outdoor advertising, radio, book
publishing and online properties. Its digital arm, Morris DigitalWorks, turned
to OpenCalais while digitizing the archives of its 13 daily newspapers,
including the Augusta Chronicle; the Florida Times-Union; the Savannah Morning
News; the noted local Journalism experiment Bluffton Today and more.
"We strive to be unrivaled in the delivery of local news and information to our
readership in every possible medium. So it is essential to be able to repurpose
our content for any number of uses - including digital distribution on the Web,
mobile, etc.," said Michael Romaner, President, Morris DigitalWorks. "OpenCalais
has helped us achieve that mission in two ways. By improving the relevancy of
our content for Web searches, we have increased both our overall page-views from
search engines, and our retention of those readers once they arrive. We look
forward to expanding on this successful alliance."
Magus Ltd. Magus is the pioneering UK company behind ActiveStandards(TM): the
market-leading SaaS platform for enterprise website governance used by Unilever,
Shell, Philips, ING and more. ActiveStandards takes web content governance to a
new level by enabling companies to coordinate the policies, processes and people
that underpin their web presence within a single integrated framework, and
monitor and manage compliance.
Magus uses OpenCalais to power ActiveStandards' "Content Insight Reports" - a
suite of powerful semantic reports which extend the reach of online governance
by providing visibility and control over unstructured content.
"Semantic Web technologies are revolutionizing the way people find and use
information online," said Simon Lande, CEO, Magus Ltd. "Our alliance with
OpenCalais enables us to leverage this technology to bring about a step-change
in the way that companies monitor and manage their online content. We see it as
a revolution in content governance."
Prefix Technologies. Provider of South Africa's most popular off- and online
CMS, Prefix is a trusted Web-applications development company. Prefix solutions
enable magazine, newspaper and online publishers to collect, store, share and
monetize content in new ways that increase competitive advantage while improving
efficiency and reducing costs.
Prefix uses OpenCalais as a processing layer for Preditor's Semantic Tagging
Engine. With a powerful tagging rules toolkit on a per-magazine basis, Preditor
customers with multiple magazines on Preditor are able to draw content out of
their archives and build smart links across a the network for their readers. In
one case study, they've scanned through and linked over 10 years of archives.
"We've seen significant increases in archive monetization for our customers with
our OpenCalais implementation. Equally, it's been incredible to explore new
ideas in both the print and digital worlds to create content packages through
semantic discovery," said Josh Adler, CEO, Prefix. "We feel we've interpreted
the semantic opportunity in a unique way for traditional media and OpenCalais
opened that door for us."
About the OpenCalais Initiative
The OpenCalais initiative supports the interoperability of content and advances
Thomson Reuters mission to deliver intelligent information by connecting all the
world's business-relevant content. It offers free metadata generation services,
developer tools and an automatic connection to the Linked Data cloud. Found at
OpenCalais.com (http://www.OpenCalais.com), OpenCalais is the fastest, easiest
and most accurate way to tag the people, places, companies, facts and events in
content to increase its value, accessibility and interoperability on the Web.
For a quick and easy demo of how OpenCalais can add intelligence to your
content, visit http://viewer.opencalsis.com, paste in a news story and hit
submit."
About Thomson Reuters
Thomson Reuters is the world's leading source of intelligent information for
businesses and professionals. We combine industry expertise with innovative
technology to deliver critical information to leading decision makers in the
financial, legal, tax and accounting, healthcare and science and media markets,
powered by the world's most trusted news organization. With headquarters in New
York and major operations in London and Eagan, Minnesota, Thomson Reuters
employs 55,000 people and operates in over 100 countries. For more information,
go tothomsonreuters.com.
Contact:
Krista Thomas
Thomson Reuters OpenCalais Initiative
415.202.3523
Krista.Thomas@ThomsonReuters.com
[HUG#1426816]
Press Release (PDF): http://hugin.info/142273/R/1426816/374616.pdf
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