Sony Ericsson announces block buster title Lara Croft and the Guardian of Light first to Android on Xperia PLAY

28 september 2011 28 September 2011, London, UK - Sony Ericsson is adding to its ever growing ecosystem of over 150 optimised titles for Xperia(TM) PLAY with a partnership with world renowned Square Enix®. Revealed today the partnership will bring much loved titles such as "Lara Croft and the Guardian of Light(TM)" exclusively to Android on Xperia PLAY in November 2011. More established hits from Square Enix will then follow in the coming months. "With a unique control pad and immersive graphics that enable an enriched gaming experience, Xperia(TM) PLAY is bringing a unique and exciting dimension to smartphone gaming," said Ben Cusack, Head of Mobile for Square Enix Europe. "This is just the start of what we plan to do together, but right now, we are delighted to be able to show off the full potential of our games with this innovative smartphone, bringing them to life as our creators intended." "Xperia(TM) PLAY continues to redefine smartphone gaming. By bringing some of the world's most popular console games to the Xperia(TM) PLAY we're delivering an unrivalled smartphone gaming experience," said Tim Harrison, Head of Content & Marketing Strategy for Sony Ericsson. "And this is still really only just the beginning - we will continue to push the boundaries of what is possible with new games and new experiences optimized for Xperia PLAY, ensuring that consumers have the best gaming possible experience on a smartphone, whatever games they are in to." Sony Ericsson continues to make Xperia(TM) PLAY available to more consumers in more markets around the world. The smartphone has recently gone on sale in the US on the AT&T network and on the 14th September, the company announced that Xperia(TM) PLAY will launch in Japan with NTT DOCOMO in October 2011. Check out the Sony Ericsson Product Blog and follow us on Twitter for the information on Xperia(TM) PLAY: http://blogs.sonyericsson.com/products Twitter: @XperiaGames - ENDS - About Sony Ericsson Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has brought together the best communication technologies with superior entertainment user experiences to create its Xperia(TM) line of the "most entertaining smartphones" in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press. Legal guidelines: The Liquid Identity logo and Xperia are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at:www.sonyericsson.com/cws/common/legal/disclaimer. LARA CROFT AND THE GUARDIAN OF LIGHT, SQUARE ENIX and the SQUARE ENIX logo are registered trademarks or trademarks of the Square Enix Group. FOR MEDIA INFORMATION PLEASE CONTACT: Sony Ericsson Global Communications & PR Mattias Holm +44 20 8762 6965 General Press: +44 208 762 5858 E-mail:press.global@SonyEricsson.com Product images:www.sonyericsson.com/press Press Release: http://hugin.info/133603/R/1550254/477227.pdf This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that: (i) the releases contained herein are protected by copyright and other applicable laws; and (ii) they are solely responsible for the content, accuracy and originality of the information contained therein. Source: Sony Ericsson via Thomson Reuters ONE [HUG#1550254]