Sanoma strengthens its position in Content Marketing in Belgium and acquires HeadOffice, a Communication Agency specialised in Relationship Marketing
Press Release 04/07/2012Â 17:30
Sanoma Media Belgium, the Belgian division of the Sanoma Group, has acquired and
closed the acquisition of Communication Agency HeadOffice. HeadOffice is a
relationship marketing agency that is specialized in (online) direct marketing,
customer magazines, brand activation, content marketing and loyalty.
The company employs 55 people. HeadOffice has won several national and
international awards in Custom Publishing, Direct Marketing, E-mail marketing
and Loyalty programs. Last year, they won two bronze and one gold Pearl Award in
New York for their campaign for AS Adventure.
The acquisition of HeadOffice is in line with Sanoma Media's strategy to grow in
content marketing. The added value for Sanoma Media Belgium comes from growth
opportunities created by complementing HeadOffice's customer relationship
management know how with Sanoma's media and content marketing expertise. This
will create a more complete business offer, opening up opportunities to grow
market share in custom media. The result of the new company will be consolidated
to Sanoma from the beginning of Q3.
Additional information: Sanoma's Investor Relations, Martti Yrjö-Koskinen, tel.
+358 40 684 4643 or ir@sanoma.com
Sanoma.com
Sanoma inspires, informs and connects. As a diversified media group, we bring
information, experiences, education and entertainment to millions of people
every day. We make sure that quality content and interesting products and
services are easily available and meet the demands of our readers, viewers and
listeners. We offer a challenging and interesting working environment for around
11,000 people in some 20 countries throughout Europe. In 2011, the Group's
restated net sales totalled EUR 2.4 billion
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Source: Sanoma Oyj via Thomson Reuters ONE
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