K-CITYMARKET OY PRESS RELEASE 24.10.2012 AT 11.00 1(2)
Kesko reinforces its role in the online retailing of home and speciality goods
by opening the new citymarket.fi online store. From this retail website
clothing, home and leisure products can be bought easily and reliably around the
clock. The objective is to expand the current selection of almost 20,000
products into the widest online store selection of home and speciality goods in
Finland. In the domestic citymarket.fi online store, special attention has been
given to the security of online payment.
"We increase the home and speciality goods offer of our 79 K-citymarkets and
meet our customers' wishes by opening the diversified citymarket.fi online store
for them in their homes. Our online service offers a wide product selection in
which we make topical additional choices for daily needs available throughout
the country. From now on, we are open at all hours. In addition, we give special
attention to the security and reliability of online payments by validating
credit card transactions via Finnish banks' online systems", says K-citymarket's
President Ari Akseli.
The Finnish language citymarket.fi online service relies on shopping convenience
and clarity, reliability and speed. The visual appearance of the service is in
conformity with the K-citymarket concept. The online store selections are
increased continuously and new product categories will be added towards the end
of autumn 2012 and next year. A mobile version of the online store is also
available.
The new citymarket.fi online store provides customers with numerous benefits and
topical new products which are announced via customer mail or on the website.
Customers using the K-Plussa card in shopping earn K-Plussa points. The shopping
is delivered to the post shop or K-citymarket designated by the customer for
picking up, or goods can be ordered for home delivery. Deliveries to K-
citymarkets are free of charge.
"In the home and speciality goods trade, customers' shopping behaviour is more
individualised than before and the number of interactive channels between retail
operators and customers is increasing. We want to be strongly involved in the
buying transaction throughout the process, so that customers may use online
services from planning a purchase to actual use of products," says Ari Akseli.
The development of online services and e-commerce are strategic areas of focus
in all of Kesko's divisions. The latest launch of the citymarket.fi retail
website reinforces Kesko's position in the online retailing of home and
speciality goods, where it serves customers with the www.netanttila.com,
www.kodin1.com, www.konebox.fi, www.cmstore.fi and www.budgetsport.fi online
stores.
Further information:
Minna Kurunsaari, Senior Vice President, home and speciality goods trade, Kesko
Corporation, tel. +358 1053 22261
Ari Akseli, President, Anttila Oy and K-citymarket Oy, tel. +358 1053Â 23490
K-citymarket
A K-citymarket is a hypermarket. It offers customers diverse and wide selections
of foods, non-foods, and home and speciality goods. K-citymarket's affordable
price level and topical selections of local products strengthen the customer
promise 'Good shopping. And a whole lot more.' All K-citymarkets have a retailer
entrepreneur. There is currently 79 K-citymarkets in Finland.
www.k-citymarket.fi
Kesko's home and speciality goods trade
Kesko's home and speciality goods trade provides customers with products and
services related to clothing, home, sports, leisure, home technology,
entertainment, as well as interior decoration and furniture. The home and
speciality goods trade comprises K-citymarket's home and speciality goods,
Anttila, Kodin1, Intersport and Budget Sport, Asko and Sotka, Musta Pörssi and
Konebox, as well as Kookenkä and Andiamo. In addition to 450 stores, all chains
also serve customers online.
Kesko
Kesko (www.kesko.fi) is one of the Global 100 Most Sustainable Corporations in
the World. We are a retail specialist whose chains have about 2,000 stores in
the Nordic and Baltic countries, Russia, and Belarus. Our stores offer quality
to the daily lives of consumers.
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Source: Kesko Oyj via Thomson Reuters ONE
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