HEINEKEN renews Executive Committee composition and responsibilities
Amsterdam, 8 February 2013 - Heineken N.V. ('HEINEKEN') today announced changes
to its top management structure and the composition of its Executive Committee.
The changes follow the recent acquisition of Asia Pacific Breweries and will
ensure the Company is able to maintain the positive momentum behind its strategy
and long term growth objectives.
* Effective 1 April 2013, the role of Chief Commercial Officer will cease to
exist and the marketing and sales elements of the role will be split. Two
new combined roles will be created and form part of the Executive Committee:
* President Western Europe & Chief Marketing Officer;
* President Central and Eastern Europe & Chief Sales Officer.
* Alexis Nasard, currently Chief Commercial Officer, has been appointed
President Western Europe & Chief Marketing Officer. Didier Debrosse,
currently Regional President Western Europe, will take up a new challenge as
Managing Director HEINEKEN Brasil. Alongside responsibility for Western
European operating companies, Alexis will also retain direct responsibility
for the HeinekenÂ® brand and Innovation. A new role of Executive Â Director
Marketing, leading the rest of the marketing agenda will also report to
* Jan Derck van Karnebeek, currently Regional President Central and Eastern
Europe, has been appointed President Central and Eastern Europe & Chief
Sales Officer. In this role, Jan Derck will assume additional responsibility
for global sales capability building and planning.
* Stefan Orlowski, currently Managing Director HEINEKEN UK will re-join the
HEINEKEN Executive Committee and succeed John Nicolson as President Americas
when John retires in July.
* Roland Pirmez, CEO of Asia Pacific Breweries (APB) will retain this role and
combine it with Â that of President Asia Pacific. Roland will join the
Executive Committee.Â All existing HEINEKEN operations in Asia will be
integrated within the APB organisation to create a single regional platform.
* Theo de Rond, currently Regional President Asia Pacific, will leave his
current role on the HEINEKEN Executive Committee and return to Amsterdam in
June 2013 following the successful integration of APB. In his new role, as
Executive Director, Partnerships, Theo will continue to represent HEINEKEN
on the boards of businesses in Thailand, Indonesia, Japan and Vietnam.
Commenting on these changes, Jean-FranÃ§ois van Boxmeer, Chairman of the
Executive Board and CEO of Heineken N.V. said, "Looking to the future, these
significant changes will ensure that we have the people, structures and
processes in place to realise our long-term growth objectives. I would like to
congratulate Alexis, Jan Derck, Stefan and Roland on their new roles.
Each has driven growth in their respective area of responsibility and each has
demonstrated the leadership and technical skills needed to consistently win in
the marketplace. Their understanding of and passion for the business coupled
with their professional expertise will be critical to meeting the market
challenges of the next few years."
Jean-FranÃ§ois van Boxmeer continued, "Equally important, I would like to thank
Didier, John and Theo for their significant contribution to the growth and
transformation of our business. Since 2005, Didier has ensured that Western
Europe has played a major role in overall company growth. In that time, our EBIT
(beia) in Western Europe has grown on average 8% per annum and the region has
been the "engine" of our major cost saving and cash generation programmes,
supporting investment and acquisition in other parts of our company. Didier will
be a significant asset in driving growth in Brazil.Â John has been a great
servant to the beer industry for more than 20 years in senior executive roles in
HEINEKEN, Scottish & Newcastle and Foster's. As Regional President Americas,
John has overseen a significant increase in the scale of the Americas region via
the acquisition and integration of the beer businesses of FEMSA in Mexico and
Brazil. In more than 35 years with the business, Theo has built a track record
of success in a variety of national and international leadership roles. Over the
last two years, Theo has helped to build a new relationship with APB and has
played a leading role in steering the acquisition and integration processes in
relation to APB."
These changes will result in a decrease in the size of the Executive Committee
from 12 members to 11 (see notes to editors).
Investor and analyst enquiries
Notes to Editors:
Attached to this media release:
1. Background on Key Executives;
2. Composition of the Executive Committee and Top Management Structure as of
HEINEKEN is a proud, independent global brewer committed to surprise and excite
consumers with its brands and products everywhere. The brand that bears the
founder's family name - HeinekenÂ® - is available in almost every country on the
globe and is the world's most valuable international premium beer brand. The
Company's aim is to be a leading brewer in each of the markets in which it
operates and to have the world's most valuable brand portfolio. HEINEKEN wants
to win in all markets with HeinekenÂ® and with a full brand portfolio in markets
of choice. The Company is present in over 70 countries and operates more than
160 breweries with volume of 214 million hectolitres of group beer sold.
HEINEKEN is Europe's largest brewer and the world's third largest by volume.
HEINEKEN is committed to the responsible marketing and consumption of its more
than 250 international premium, regional, local and specialty beers and ciders.
These include HeinekenÂ®, Amstel, Anchor, Biere Larue, Bintang, Birra Moretti,
Cruzcampo, Desperados, Dos Equis, Foster's, Newcastle Brown Ale, Ochota, Primus,
Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec. Our leading joint
venture brands include Cristal and Kingfisher. On a pro-forma 2011 basis,
including APB, revenue totaled â‚¬18.5 billion and EBIT (beia) â‚¬3.0 billion. The
number of people employed is around 78,000. Heineken N.V. and Heineken Holding
N.V. shares are listed on the Amsterdam stock exchange. Prices for the ordinary
shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on
the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. Most recent
information is available on HEINEKEN's website: www.theHEINEKENcompany.com.
Background on Key Executives
Didier Debrosse (French; 1956)
Since 2005 Regional President HEINEKEN Western Europe. Joined HEINEKEN in France
in 1997 as Sales and Marketing Manager, after having worked with Nivea and Kraft
Jacobs Suchard, where he had various commercial positions. He was later
appointed General Manager of Brasseries HEINEKEN in France. In 2003 he became
Managing Director of HEINEKEN France.
Jan Derck van Karnebeek (Dutch; 1967)
Since 2012 Regional President HEINEKEN Central and Eastern Europe. Joined
HEINEKEN in 1991. In 1999, he was appointed Commercial Director HEINEKEN, Slovak
Republic. In 2001, he became General Manager HEINEKEN Beer Systems in the
Netherlands. From 2006 until 2009, he managed HEINEKEN/CCHBC, Bulgaria and in
2009 became Managing Director HEINEKEN Romania.
Alexis Nasard (Lebanese; 1966)
Since 2010 Chief Commercial Officer. He spent 17 years with Procter and Gamble
(P&G) in senior marketing and management roles. From 2006, Alexis was P&G's
General Manager of the Personal Care business for Central and Eastern Europe,
the Middle East and Africa.
John Nicolson (British; 1953)
Since 2008 Regional President HEINEKEN Americas. John entered the beer industry
in 1993 through Foster's Brewing Group as Group Executive Director of the
Courage business. In 1995, Scottish & Newcastle acquired the Courage business
and he took up the role of Group Marketing Director. In 1998 John became
Corporate Development Director. From 2000 until April 2008, he was an Executive
Board member of Scottish & Newcastle.
Stefan Orlowski (Australian; 1966)
Since 2009 Managing Director HEINEKEN UK. Stefan joined HEINEKEN in 1998 as
Sales, Marketing and Distribution Director for Zywiec in Poland. From 2003 until
2005, Stefan was Chief Operating Officer of Brau Union. In 2005 he became
Managing Director of HEINEKEN Central and Eastern Europe. In 2007, Stefan was
appointed Group Commerce Director HEINEKEN.
Roland Pirmez (Belgian; 1960)
Since 2008 Chief Executive Officer Asia Pacific Breweries Limited. From 1995
until 1998 Roland was Managing Director of HEINEKEN Angola. In 1998, he became
General Manager of Thai Asia Pacific Brewery and in 2002 he took up the role of
Chief Executive Officer HEINEKEN Russia. In 2008, Roland returned to Asia to
take up his current role as Chief Excutive Officer APB.
Theo de Rond (Dutch; 1954)
Since 2011 Regional President HEINEKEN Asia Pacific. Joined HEINEKEN in 1978.
From 1994 to 2001, he was responsible for sales and marketing at HEINEKEN
Netherlands. In 2001, he became HEINEKEN's Corporate Marketing Director. From
2003 to 2007, Theo managed the Company's joint venture Guinness Anchor Berhad in
Malaysia. In 2007, he was appointed General Manager of HEINEKEN's joint venture
CompaÃ±ia Cervecerias Unidad (CCU) in Chile.
Composition of HEINEKEN Executive Committee as of July 2013:
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Source: HEINEKEN NV via Thomson Reuters ONE