Wolters Kluwer's New Brand Strategy Centered on Customers Making Decisions with Confidence
Single Wolters Kluwer Brand across Global Markets; New Tagline 'When You Have To
Alphen aan den Rijn (February 14, 2013) - Wolters Kluwer, a global leader in
professional information services, is launching a new brand strategy to
reinforce its customer-focused growth ambition. With a single Wolters Kluwer
brand for all its businesses, the company also announced a new tagline, 'When
you have to be right', illustrating its commitment to solving customers'
challenges and enabling them to make critical decisions with confidence, every
Legal, tax, finance, and healthcare professionals in over 150 countries depend
on Wolters Kluwer's unmatched expert knowledge, seamless product integration,
and latest technologies to make sure they get what they need to do their jobs
accurately and efficiently. The new brand strategy aims to give customers a more
consistent experience that reflects how Wolters Kluwer empowers professionals
with essential information, software, and services so they can make
"We understand what's at stake for our customers," says Nancy McKinstry, CEO and
Chairman of the Executive Board of Wolters Kluwer. "This brand strategy, which
applies across all our employees and customer segments worldwide, is centered on
that conviction. It marks an important evolution of our business: we are
increasingly developing integrated products that combine essential information
with technology solutions to provide our customers with answers, insights and
improved productivity. 'When you have to be right' is a powerful way of
capturing the business reality for Wolters Kluwer customers, who make critical
decisions every day."
The relevancy and significance of the Wolters Kluwer brand will become even more
apparent to customers, employees, and investors around the globe, as all
products and services in every market adopt the Wolters Kluwer master brand.
Creating wider international recognition for the Wolters Kluwer brand supports
the company's global footprint and its business strategy, and helps position it
for growth in the years ahead.
"In recent years, the Wolters Kluwer name has gained increasing recognition in
our markets," says Caroline Wouters, Wolters Kluwer's global brand leader.
"Adopting the unified brand will make it easier for everyone who interacts with
Wolters Kluwer to understand and benefit from what we offer. It will also help
all Wolters Kluwer's businesses to share knowledge and expertise."
About Wolters Kluwer
Wolters Kluwer is a leading global information services and solutions company.
It provides information, software, and services that help legal, tax, finance,
and healthcare professionals make their most critical decisions effectively and
with confidence. Customers depend on Wolters Kluwer services and solutions to
successfully move through the complex layers of data and regulation that define
modern business and government.
Wolters Kluwer had 2011 annual revenues of â‚¬3.4 billion. The group employs over
18,500 people worldwide and maintains operations in over 40 countries across
Europe, North America, Asia Pacific, and Latin America. The company is
headquartered in Alphen aan den Rijn, the Netherlands. Wolters Kluwer shares are
quoted on Euronext Amsterdam (symbol: WKL) and are included in the AEX and
Euronext 100 indices.
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This press release contains forward-looking statements. These statements may be
identified by words such as "expect", "should", "could", "shall" and similar
expressions. Wolters Kluwer cautions that such forward-looking statements are
qualified by certain risks and uncertainties that could cause actual results and
events to differ materially from what is contemplated by the forward-looking
statements. Factors which could cause actual results to differ from these
forward-looking statements may include, without limitation, general economic
conditions; conditions in the markets in which Wolters Kluwer is engaged;
behavior of customers, suppliers, and competitors; technological developments;
the implementation and execution of new ICT systems or outsourcing; and legal,
tax, and regulatory rules affecting Wolters Kluwer's businesses, as well as
risks related to mergers, acquisitions, and divestments. In addition, financial
risks such as currency movements, interest rate fluctuations, liquidity, and
credit risks could influence future results. The foregoing list of factors
should not be construed as exhaustive. Wolters Kluwer disclaims any intention or
obligation to publicly update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise.
Caroline Wouters Meg Geldens
t + 31 (0)172 641 459 t + 31 (0)172 641 407
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