Novartis and Anne Geddes unveil inspirational eBook featuring meningitis survivors in honor of World Meningitis Day
Novartis International AG /
Novartis and Anne Geddes unveil inspirational eBook featuring meningitis
survivors in honor of World Meningitis Day
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* Protecting Our Tomorrows: Portraits of Meningococcal Disease eBook features
15 survivors from around the world; eBook available for free download on
iBooks
* Approximately 500,000 cases of meningococcal disease occur worldwide each
year, causing about 50,000 deaths; infants and adolescents most at
risk[1],[2]
* Novartis is committed to working with patient groups and public health
officials to ensure every child at risk receives vaccination against this
devastating disease
Basel, April 23, 2014 - Novartis, in partnership with world-renowned
 photographer Anne Geddes, the Confederation of Meningitis Organisations (CoMO)
and charities around the world, has announced the publication of an eBook
featuring inspirational images of  meningococcal disease survivors from across
the globe who have participated in the Protecting Our Tomorrows: Portraits of
Meningococcal Disease campaign. This project aims to raise public awareness of a
rare but potentially deadly disease and the importance of vaccination in helping
to prevent the disease. The eBook will be available for free download
exclusively on iBooks(®) tomorrow, April 24, 2014, in honor of the sixth annual
World Meningitis Day, at the following link: bit.ly/1oEZumh.
"Through a series of what I believe are inspirational photographs of
meningococcal disease survivors and families impacted by the disease, this
project celebrates the survivors' triumphs and honors those who've tragically
lost their lives," said Ms. Geddes. "Over my 30-year career, there is not one
parent I have worked with who doesn't love their children, want to nurture their
children and protect their children. Through these images, I hope parents feel
empowered to understand the disease's impact and know the options available to
them."
"Through decades of research, Novartis has developed vaccines which helped to
significantly reduce the incidence of some of the most common and serious
strains of meningococcal disease across the world," said Andrin Oswald, Division
Head, Novartis Vaccines. "Much more can and should be done to make sure every
child at risk gets vaccinated. This is the mission of our company. A mission
that we try to fulfill to the best of our abilities and as responsibly as we
can, working together with the many patient groups, physicians and public health
officials who are as determined as we are."
Meningococcal disease is a sudden, aggressive and life-threatening disease, with
infants and adolescents at the greatest risk[3],[2]. Five main groups of
meningococcal bacteria (A, B, C, W135 and Y) cause virtually all cases of the
disease around the world, with serogroup B being the greatest cause in the
developed world[4],[5]. Novartis is a leader in developing innovative vaccines,
and is the only company with licensed vaccines for all five serogroups including
B.
The eBook is the culmination of a worldwide project launched in 2013, aiming to
raise awareness of this rare but aggressive disease that can leave its victims
with life-long complications, such as brain damage, learning disabilities,
hearing loss and limb loss[3],[6]. Ms. Geddes traveled the world to meet the 15
project participants from eight countries (Australia, Canada, Brazil, Germany,
Ireland, Spain, the United Kingdom and the United States) and to depict their
resilience through their portraits. As global project ambassador, Ms. Geddes has
also worked to foster awareness and encourage meningococcal disease education
through meetings with journalists, patient advocacy organizations and public
officials. Throughout her journey, she also chronicled her experiences on the
campaign's Tumblr page (http://protectingourtomorrows.tumblr.com).
Disclaimer
This press release contains expressed or implied forward-looking statements,
including statements that can be identified by terminology such as "committed,"
"mission," or similar expressions. Such forward-looking statements reflect the
current views of the Group regarding future events, and involve known and
unknown risks, uncertainties and other factors that may cause actual results to
be materially different from any future results expressed or implied by such
statements. These expectations could be affected by, among other things, risks
and factors referred to in the Risk Factors section of Novartis AG's current
Form 20-F on file with the US Securities and Exchange Commission. Novartis is
providing the information in this press release as of this date and does not
undertake any obligation to update it in the future.
About Novartis
Novartis provides innovative healthcare solutions that address the evolving
needs of patients and societies. Headquartered in Basel, Switzerland, Novartis
offers a diversified portfolio to best meet these needs: innovative medicines,
eye care, cost-saving generic pharmaceuticals, preventive vaccines and
diagnostic tools, over-the-counter and animal health products. Novartis is the
only global company with leading positions in these areas. In 2013, the Group
achieved net sales of USD 57.9 billion, while R&D throughout the Group amounted
to approximately USD 9.9 billion (USD 9.6 billion excluding impairment and
amortization charges). Novartis Group companies employ approximately 136,000
full-time-equivalent associates and operate in more than 140 countries around
the world.
For more information, please visit http://www.novartis.com.
Novartis is on Twitter. Sign up to follow @Novartis at
http://twitter.com/novartis.
References
[1] Kimmel, Sanford R. Using the tetravalent meningococcal polysaccharide-
protein conjugate vaccine in the prevention of meningococcal disease. Journal of
Therapeutics and Clinical Risk Management. Aug 2008; 4(4): 739-745.
[2] Cohn, A. et al. Changes in Neisseria meningitides Disease Epidemiology in
the United States, 1998-2007: Implications for Prevention of Meningococcal
Disease. Clinical Infectious Diseases 2010:50.
[3] Centers for Disease Control and Prevention. Epidemiology and Prevention of
Vaccine-Preventable Diseases (The Pink Book: Course Textbook). 12th Edition,
2nd printing. May 2012 update. Available at:
http://www.cdc.gov/vaccines/pubs/pinkbook/mening.html. Accessed April 2014.
[4] Immunization Action Coalition. Meningitis: Questions & Answers. Available
at: http://www.immunize.org/catg.d/p4210.pdf. Accessed April 2014.
[5] World Health Organization. Bacterial Meningitis. Available at:
http://apps.who.int/nuvi/meningitis/en/. Accessed April 2014.
[6] World Health Organization. Meningococcal Meningitis Fact Sheet 141.
http://www.who.int/mediacentre/factsheets/fs141/en/. Accessed April 2014.
# # #
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