FOR IMMEDIATE RELEASE
Zumba selects Lectra Fashion PLM
Global dance-fitness leader implements Lectra's tech solutions to manage apparel
product growth
Paris, April 30, 2014 - Lectra, the world leader in integrated technology
solutions dedicated to industries using soft materials-fabrics, leather,
technical textiles and composite materials-is pleased to announce that Zumba is
implementing Lectra Fashion PLM to manage its active wear line.
Founded in 2001, Zumba is the largest dance-fitness company in the world with a
following of 15 million fans in more than 180 countries. The lifestyle brand
also designs, develops and sells apparel from active wear essentials to fashion-
infused designs, offering a range of pieces that transition effortlessly from
the studio to the streets.
"Our goal at Zumba is to grow a successful apparel brand that can transcend any
space, whether fitness or every day life," says Gabriel Bottazzi, President of
apparel at Zumba. "Visibility and clarity are of major importance in the
development process and Lectra seamlessly connects teams throughout the product
development ecosystem. Partnering with Lectra is a smart investment for us as we
continue on our growth trajectory and evolve our collections."
Lectra Fashion PLM will be used for Zumba's apparel line starting with design,
incorporating product development and sourcing. This will allow for the brand to
better manage efficiencies with factories to understand sample development
process, fabrics and trims, lab dips and more.
"With a vast network of partners within the supply chain, we look forward to
helping Zumba achieve their business objectives through the process expertise
and advanced technology we are able to offer," says Roy Shurling, President,
Lectra North America. "We welcome the opportunity to collaborate with such a
growing brand that promotes health and wellness throughout the world."
About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and
culture into an exhilarating dance-party workout. Known as the ultimate
"fitness-party", Zumba® classes blend upbeat world rhythms with easy-to-follow
choreography, for an effective, total-body workout. Founded in 2001, the company
is the largest branded fitness program in the world - reporting more than 15
million weekly participants, in over 200,000 locations across more than 180
countries. In addition to its original Zumba® program, the company also offers a
variety of specialty classes, including: Zumba(®) Step; Zumba Gold(®) (active
older adults); Aqua Zumba(®); Zumba(®) Kids/Zumba(®) Kids Jr. (ages 4-11); and
Zumbini(®) (ages 0-3). The Zumba(®) fitness lifestyle is rounded out by the
company's many consumer product offerings, including DVD sets, music
collections, multi-seasonal apparel and footwear, video games and Fitness-
Concert(TM) events. For more information about Zumba Fitness programs and
products, or to find a live class, visit zumba.com. Find us
on Facebook and, Twitter.
About Lectra
Lectra is the world leader in integrated technology solutions that automate,
streamline and accelerate product design, development and manufacturing
processes for industries using soft materials. Lectra develops the most advanced
specialized software and cutting systems and provides associated services to a
broad array of markets including fashion (apparel, accessories, footwear),
automotive (car seats and interiors, airbags), furniture, as well as a wide
variety of other market sectors, such as aeronautical and marine industries,
wind power, and personal protective equipment. Lectra serves 23,000 customers in
more than 100 countries with 1,400 employees and $270 million in 2013 revenues.
The company is listed on NYSE Euronext.
For more information, please visit www.lectra.com
Contact - Lectra Headquarters / Press Dept.: Nathalie Fournier-Christol
E-mail: n.fournier-christol@lectra.com
Tel.: +33 (0)1 53 64 42 37 - Fax: +33 (0)1 53 64 43 40
Lectra_Zumba Fitness_press release:
http://hugin.info/143494/R/1781846/609793.pdf
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Source: LECTRA via GlobeNewswire
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